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The WGSN Fashion Awards 2011 shortlist has been revealed, with some of London’s biggest fashion heavyweights all competing for that coveted prize.

With the likes of Browns, Harrods, Topshop and ASOS all going up against a host of international brands, we’re definitely rooting for London style!

The shortlist was revealed at a lavish ceremony at London’s St Martin’s Lane on Monday, with names including footwear designer Nicholas Kirkwood, British Fashion Council Chairman Harold Tilman and WGSN CEO Susanna Kempe all attending the prestigious event, reports LDNfashion.

The nominees of the awards will find out whether or not they’ve been successful in October 2011 at Gotham Hall, New York City, in front of a highly influential fashion fabulous audience. Read the full shortlist below to see who’s up for what.

Outstanding Customer Experience:
AlphaOne, Amritsar
Harrods
Holt Renfrew
Liberty
LL Bean
Macy’s (Backstage Pass) JWT New York
my-wardrobe.com
Odel
Santa Eulalia
Zappos

Outstanding New Store:
Converse, SoHo, New York
Core Spirit, London
La Boutique Palacio, Mexico
Miu Miu, Bond Street, London
Mr Mudd and Mr Gold, Stockholm, Sweden
Myer, Melbourne
Puma, Boulevard de Sébastopol, Paris (Plajer & Franz Studio)
Siamo, London
VPL, SoHo, New York
Walisuma, La Paz, Bolivia

Outstanding Brand Mix:
Browns
Hudson’s Bay Company
Intermix
Kirna Zabête
Lane Crawford
Matches
NK Store
Opening Ceremony
s*uce
Saks Fifth Avenue

Global Brand or Retailer:
Abercrombie & Fitch
ASOS
Desigual
Forever 21
H&M
Karen Millen
Kate Spade
Mango
Reiss
Topshop

Best E-tailer:
ASOS
farfetch.com
Gilt Groupe
HauteLook
John Lewis
my-wardrobe.com
NET-A-PORTER.COM
Rue La La
thecorner.com (YOOX Group)
vente-privee.com

Most Sustainable Brand or Retailer:
Christopher Raeburn
Levi Strauss & Co
Marks & Spencer
Naya Shoes, Brown Shoe Co
Pachacuti
People Tree
Pikolinos
Prophetik
Sobral USA
Stewart+Brown

Most Influential Design Team:
Animale
Club Monaco
Diesel
Fred Bare
H&M
Mango
Rag & Bone
Topshop

Most Influential Designer, Womenswear:
Christopher Bailey, Burberry
Erdem
Jonathan Saunders
Marc Jacobs
Miuccia Prada, Prada
Phoebe Philo, Céline

Most Influential Designer, Menswear:
Italo Zucchelli, Calvin Klein Collection
Junya Watanabe
Miuccia Prada, Prada
Raf Simons
Riccardo Tisci, Givenchy
Tom Ford
Tommy Hilfiger

Most Influential Designer, Footwear and/or Accessories:
Acne
Adrian Margelist, NAVYBOOT
Alexander Wang
Camilla Skovgaard
Nicholas Kirkwood
Pierre Hardy
Rick Owens

Breakthrough Designer:
Alejandro Ingelmo
Dannijo
Eudon Choi
Kirsty Ward
Masha Ma
Michael Cinco
Michael van der Ham
Qiu Hao
Timo Weiland
Úna Burke
We Are Handsome

Breakthrough Brand or Retailer:
Bombay Electric
Donna Ida
Moda Operandi
NOT JUST A LABEL
Pretty Green
Raoul (FJ Benjamin, Singapore)
Spinners by Shane Warne (Lime Door Brands)
Sprout by Gro
SSENSE
Uniforms for the Dedicated

Most Creative Student Collection:
Asiima Mawudoku – London Metropolitan University
Entouarnt Gavriilidis – Istituto Marangoni
Estee Anna Lindley – University of Central Lancashire
Hugo Tsang KaWai – Parsons The New School of Design
Maarten van der Horst – Central Saint Martins
Marius Janusauskas – Royal Antwerp Academy of Fine Arts
Mathilde Jansson – Parsons Paris School of Art & Design
Rachel Cliffe – University of Central Lancashire
Yeashin Kim – London College of Fashion
Yingzhi Luo – London College of Fashion

Most Innovative Marketing Campaign:
Armani Jeans (Kirshenbaum Bond Senecal + Partners)
Dr Marten’s Airwair
Harvey Nichols
Joyce
Macy’s
Mimco, Taboo
Nike, AKQA
Prada
Reserva
Target
Wrangler, VF Europe

Outstanding Fashion Innovator/Innovation:
A Suit That Fits
adiVERSE by adidas (Start JudgeGill)
Alexandre Herchcovitch
Castro Street Project
Imagine Fashion
Levi Strauss & Co
Manish Arora
Masai Marketing & Trading (MBT International)
Merrell
s*uce

Outstanding Fashion Collaboration/Collaborator:
Coca-Cola Light/Diet Coke & Karl Lagerfeld
Edgars & LAMB by Gwen Stefani
George at Asda & Barbara Hulanicki
Barbour & Tokihito Yoshida
JC Penney (I “Heart” Ronson)
Joyce, 40th anniversary collaborations
Linda Farrow
Macy’s & Matthew Williamson
Malan Breton & NBC Universal
Opening Ceremony & Partners
Target Corporation (Go International Designer Collective)

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