Fashion meets Science and Technology

17th March 2004 7:18 am

How interesting, a friend of mine has been constantly saying how fashion and technology could compliment each other and I just haven’t been able to see his vision. My head can’t get around clothes being technologically functional, it’s just not the time yet. However there is a market for it and a leading designer in this field. Alexandra Fede is named the first Scientific Fashion Designer. Her philosophy when designing a garment is not only it’s beauty but also “the functionalities of garments along with the protection and well being of the person”. She has created the concept “Stressless”

a fabric based on natural fibres like silk, cotton or wool with woven in an invisible trilobal carbon core fibre that actively protects from electromagnetic radiations and dissiapates electrostatic charges.

Her work is very interesting and extremely futuristic and she’s partcipating in this years CTIA Wireless 2004 – Fashion In Motion runway show.

“Wireless technology has inspired new products and features in the technology, clothing and accessory industries and Fashion in Motion brings that all together. Models in this couture style runway show wear the latest in high fashion while displaying mobile devices demonstrating the hottest items on the market today as well as the most futuristic technology of tomorrow,” said Steve Largent, President and CEO of the Cellular Telecommunications & Internet Association (CTIA).

The show will feature more goodies such as this:

Thinking Materials Phone Watch – Is it a watch? Is it a phone? It’s both! This wearable communicator helps you keep in touch and on time. A full function wireless phone with Bluetooth connectivity to a headset.

and much more.

For a while every one has been wondering what next, where will fashion go? Is Science and Technology the answer?

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