adidas by Stella McCartney

Features | Michele Obi | September 9, 2004

German sports goods maker Adidas-Salomon launched a sportswear collection with designer Stella McCartney on Wednesday, expecting to boost sales by at least 10 million euros ($12 million) next year.

The top British fashion designer will design running, swimming and fitness sportswear for women, bring out two collections per year, Adidas said in a statement.

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