adidas by Stella McCartney
German sports goods maker Adidas-Salomon launched a sportswear collection with designer Stella McCartney on Wednesday, expecting to boost sales by at least 10 million euros ($12 million) next year.
The top British fashion designer will design running, swimming and fitness sportswear for women, bring out two collections per year, Adidas said in a statement.
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Michele Obi is the publisher and founder of My Fashion Life. In between editing, freelancing and spending most of her time on the internet, she also finds time to shop (too much) and obsess over shoes. She loves sushi and counts Matthew Williamson, John Galliano, Valentino and Hussein Chalayan as her favourite designers. Her biggest regret - never seeing Prince in concert!
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