Ito Morabito
Designer Ito Morabito speaks to Design Boom
why this interest in brands?
when I was young I was fascinated by brands,
about their history …
at the beginning a brand is a person who has a dream
(and it is very difficult to realise the dream).
when I began, I tried to project my imagination on brands,
the most iconic ones.
I proclaimed myself their artistic director.
I used their logos in my designs without asking for permission.
everybody knows the fake ‘branded’ products,
all the counterfeit vuitton,
but actually everyone thought that my work was real
…. it made me quite famous.
now I am the artistic director of a lot of big brands.
my dream came true.
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Author: Michele Obi
Michele is the Founder & Editor-in-Chief of My Fashion Life. In between editing, freelancing and spending most of her time on the internet, she also finds time to shop (too much) and obsess over shoes. She loves sushi and counts Matthew Williamson, John Galliano, Valentino and Hussein Chalayan as her favourite designers. Her biggest regret - never seeing Prince in concert!
