This content was first published on myfashionlife.com and should not be copied or reproduced.
As an Amazon Associate we earn from qualifying purchases.

Designer Ito Morabito speaks to Design Boom

why this interest in brands?
when I was young I was fascinated by brands,
about their history …
at the beginning a brand is a person who has a dream
(and it is very difficult to realise the dream).
when I began, I tried to project my imagination on brands,
the most iconic ones.
I proclaimed myself their artistic director.
I used their logos in my designs without asking for permission.
everybody knows the fake ‘branded’ products,
all the counterfeit vuitton,
but actually everyone thought that my work was real
…. it made me quite famous.
now I am the artistic director of a lot of big brands.
my dream came true.

read more with designboom

This content was first published on myfashionlife.com and should not be copied or reproduced.
This site contains product affiliate links. We may receive a commission if you make a purchase after clicking one of these links. 

Leave a Comment

Your email address will not be published. Required fields are marked *