Reebok enlists Nelly

Nelly joins 50 cent, Pharrell and Jay-Z as the newest recruit to be signed by Reebok to have his own signature line consisting of clothing, footwear and accessories. The multi platinum selling hip hop artist has signed a long term partnership with the global sportswear company of which the financial details were not disclosed. The line will reflect Nelly’s own personal style and will be sold in select boutiques and retail outlets. Nelly will also feature in the Reebok global ad campaign “I am what I am”

[Brandweek, Nelly.net]

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