Topshop adored by many, will be on the catwalk at London Fashion week this September. The high street store will be showing its top of the range line “Unique”. According to it’s Brand director Jane Shepherdson, this move was made in order to silence their critics who claim Topshop is only good for ripping of the catwalks quickly. Unique will also be stocked in New York boutique Opening Ceremony who have dedicated a complete floor to the label. The boutique celebrated the arrival of Unique in style with a shopping soiree attended by Editors of Teen Vogue and W magazine and various other fashionistas. Topshop has come a long way and its path has been a successful one. Recognising “new talent” as the best method of turning the brand around, they have managed to help emerging designers as well as redefine Topshop.
“Topshop is becoming a bigger and bigger name internationally. Americans in the fashion world and beyond tell me that when someone travels to London, they are always asked, ‘Can you bring something back from Topshop?’ The thing about Topshop is that it is very spontaneous. They see something happening, they respond to it. The fashion system has changed dramatically in the past five years and Topshop has been at the forefront of that. Nobody can pretend, and nobody even aspires to dress entirely in designer clothes any more. The way people shop is to mix and match all kinds of prices and styles, and that is very much prevalent in London.” – Sarah Mower, contributing editor, American Vogue and style.com