House of Dereon launches to a mixed reaction
So Beyonce’s new line is causing quite a stir, some think its way too expensive while others can’t get enough. Either way, many are talking about the debut of the House of Dereon.
Beyonce has released a statement saying,
” the aim is to fuse celebrity power and design artistry into a brand of global importance.”
Intending to offer affordable couture, furs, ready-to-wear, denim and casual sportswear, the line is named after her seamstress grandma and according to the bootylicious babe its theme is,
taking nothing and turning it into something because that’s what my grandmother did with all kinds of fabrics. She just turned everything into masterpieces, and that’s what my mother does.”
Could Beyonce be a bit deranged? Tina’s creations are far from masterpieces, more like god awful! Destiny Child’s style has drastically changed since they were released from wearing the nightmare that was Tina Knowles designs.
And they emerged more stylish and glam then ever….
It’s very likely her grandma did create something out of nothing but today, Miss and Mrs Knowles are far from doing they same. With a great deal of start up capital enabling them to invest in better fabrics than most, this really cant be what Beyonce’s referring to as nothing.
It’s bad enough she’s joined the whole celebrity cum fashion designer posse who are determined to take over the industry, but trying to justify it, with a lame grandma theme really doesn’t sound too good.
The collection isn’t as bad as Tina’s earlier work, but the House of Dereon hasn’t really made or added any creative differences to the industry. Nevertheless sales of the label probably won’t reflect this, and everyone will most likely run out to buy pieces because Miss Knowles supposedly designed it. Jeans are currently available for purchase on the site and are selling for approx. $100 each.
“she’s joined the whole celebrity cum fashion designer posse who are determined to take over the industry”
Well said. I give it a season, then we probably will not hear much more about the line.
The whole line is just awful and you are right in pointing out that Destiny’s Child’s style has improved when they do not have to wear Tina Knowles’ designs. Beyonce is great, but I have never admired her for her sense of style
beyonce your cloths look beautiful expecialy the chinchilla fur coat.
She’s deluded. Ugh.
Wow, I really like majority of the clothing designs even though some of the clothes are somewhat pricey.
The outfits are nice,but way to expensive for the regular working class women and student like myself,but she’s a singer that has millions and has nothing better to do than sweat Jay Z to death so I expect that from her.I wish La-La and Jay Z the best with their new baby and I hope this chick gets Deja-Va again and sees he’s not into her like she dreams.
I am finding it very difficult to find the fashions that were on the Tyra Show today. How can you advertise the clothing but the customer can’t find the entire line online? With all that money backing her, somebody dropped the ball when it comes to their internet site and online customers. I am extremely interested in the clothing line but I just don’t have enough information to purchase the items.
I really like the new clothes line. Fashion is about new and creative ideas. Her personal life has nothing to do with the clothes. STOP HATIN!!
The clothes are very unique, but I agree that it makes no sense to preview the clothes and then you can’t find them anyway. I really like some of the designs, but when I go to Macy’s to find them they are not there. The clothes are pricey, but the items that are at Macy’s you can find them on sale after a couple of weeks.
i think the house of dereon is sensational to the fashion industry it allows the fans wear sumthn lyk thier fav celebrity only that sum of it shud be a little more affordable though we all know good things dnt come easy
and i want beyonce to know that ive tried being in her fan club once but i got scrapped out after a while n every other time i tried it didnt work. it hurts cos i love beyonce and everythn she does..keep up the good work with u all the way
I love Be but those clothes are too expensive!
what a nice website about fashion and life style goods.
there must be asection of matching catagory of jewelry and accsories for it .
I want to support my sista but I’ve only seen a few items in stores and Im not at all impressed. I’ve always LOVED Mrs. Knowles styles/creations but nothing about House of Dereon really stands out to me. The same style of clothing can be found in Limited, Express and even Wet Seal. Id love to be a supporter of House Of Dereon but as an everyday woman I really can’t afford to drop $189 on a pair of jeans. I guarantee if they step UP the creativity and LOWER the prices things will start selling. If not, I think we’ll be seeing H.O.D. In TJMaxx (BTW I loooove TJMAxx) Anyhoooooo Beyonce/Mrs. Knowles you have fans dying to sport you look but not at thoes prices. Hopefully the DEREON collection will be better and more affordable.
Jah Bless,
Princess,
Jackson Mississippi
Seems like her clothing line is already on sale - You can find four coats by The House of Dereon, Beyonce’s line, on Overstock.com. I just bought one of her down jackets for less than $60. It hasn’t arrived yet but it looks nice. Just go to http://www.overstock.com and type “beyonce” or “dereon” in the search box.
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cool design. i like it! …