With the aid of Sadie Frost, PETA Europe has launched their sexiest ad yet and just in time for another London fashion week. Photographed by Bryan Adams, Sadie is pictured provocatively from behind with the slogan â€œTurn your back on fur
â€œI don’t use fur in my collections, Sadie explains. â€œIt’s disgusting, and it reminds me of death and blood. Besides, she adds, â€œAnimal cruelty is always out of fashion.