The slogan genius, that is Henry Holland, single-handedly bailed out the t-shirt from its painful few years in high security fashion prison, to deliver us a collection filled with satirical delights. Showing his notoriously famous t-shirts with Fashion East at London Fashion Week last week Monday, models sported t-shirts emblazoned with phrases such as â€˜I’ll show you who’s boss Kate Moss‘ and â€˜Wham bam thank you Stam’
House of Holland t-shirts known for their witty, daring rhyming schemes challenge the imagination and are a far cry from the mundane â€˜Team Jolie’ and â€˜100% sexy’, making them a big hit! Lady Sovereign wears â€˜Biggest midget in the game’, which was custom made for her and everybody’s favourite MySpace rapper, Marvellous Macc Mello, donned Holland’s â€˜Cause me pain Heidi Slimane’ T-shirt back in November.
Hype surrounding Holland T-shirts began when the Fashion Groupies collection was released last September. Designer Giles Deacon wore a â€˜Uhu Gareth Pugh’ T-shirt at fashion week and Gareth Pugh returned the favour by wearing a â€˜Get your freak on Giles Deacon’ at his catwalk show. Other slogans in the Fashion Groupies collection include â€œDo me daily Christopher Bailey’!