Head of the House

The slogan genius, that is Henry Holland, single-handedly bailed out the t-shirt from its painful few years in high security fashion prison, to deliver us a collection filled with satirical delights. Showing his notoriously famous t-shirts with Fashion East at London Fashion Week last week Monday, models sported t-shirts emblazoned with phrases such as ‘I’ll show you who’s boss Kate Moss’ and ‘Wham bam thank you Stam’

House of Holland Kate Moss

House of Holland t-shirts known for their witty, daring rhyming schemes challenge the imagination and are a far cry from the mundane ‘Team Jolie’ and ‘100% sexy’, making them a big hit! Lady Sovereign wears ‘Biggest midget in the game’, which was custom made for her and everybody’s favourite MySpace rapper, Marvellous Macc Mello, donned Holland’s ‘Cause me pain Heidi Slimane’ T-shirt back in November.

marvellous Mac

Hype surrounding Holland T-shirts began when the Fashion Groupies collection was released last September. Designer Giles Deacon wore a ‘Uhu Gareth Pugh’ T-shirt at fashion week and Gareth Pugh returned the favour by wearing a ‘Get your freak on Giles Deacon’ at his catwalk show. Other slogans in the Fashion Groupies collection include “Do me daily Christopher Bailey’!

House of Holland is available at houseofholland.co.uk

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