These days Paris Fashion week is taking second place – NY is still number 1 of course - as the hotspot for young starlets vying for press attention. During fashion week rosy cheek actress Jessica Biel was all over the place, smiling sweetly as the camera’s papped away. Not to be outdone her nemesis Scarlett Johansson ensured she was seen glammed up at Louis Vuitton, Lily Allen looked fresh faced seated front row at Sonia Rykiel and Mischa Barton was freshly groomed in white at Christian Dior. I half expected Amy Winehouse to take some time out of her drunk fuelled binges to make sure she was “seen”.

What puzzles me is that – unlike the likes of Nicole Richie and Paris Hilton - these are all credible and talented ladies, who don’t need the extra attention to boost their careers. It’s very possible that it’s the payment they are possibly receiving from the fashion houses that’s dragging them out of their beds to perform at the circus, although a part of me wants to believe they’re learning to acquire a taste and appreciation for the art of fashion. YEAH RIGHT! If that were true they’d make it a must to visit London!