My Fashion Life

5th July 2007 11:40 am

micheleobi_280308.jpgI’ve received quite a few emails over the years and more so quite recently asking “How did you start out? “What advice can you give me? and “Would love to know what you look like! So I’ve attached my picture and decided to dedicate a post to explaining where it all began. Hmm….where do I start?

The simple version is in 2003 a friend of mine introduced me to the concept of blogging. Straight away I said “I want to blog about fashion, can I? (At the time blogs were all about being personal so I wasn’t too sure) He said “Of course! and My Fashion Life was born.

The name didn’t come straight away. I used to LOVE My So-called Life (you know….with Claire Danes and Jared Leto , when he used to be a cutie) and I decided to work with that. So the site was called “My Fashion-able Life and six months later I took the advice of a friend and cut out the “able.

Fours year on and I’m still blogging. I love it just as much as when I first started. Probably even more so now. There are more bloggers in the sphere to interact with and so many resources such as videos etc to compliment posts. When I first started, the fashion industry hadn’t realised the beauty of the internet. It was harder.

The deeper version is that its bloody hard work. Well it is for me. It was very hard at the outset because I wasn’t a writer. I worked in accounts and simply had a love for fashion (I actually wanted to be a fashion designer) I lacked confidence (still do sometimes) and knowledge. But I had a passion (to everyone who has asked what makes a good blogger? My answer is passion) I still have a passion. I have a passion for new designers, established designers, trends…..you name it. Therefore blogging has never been a chore. Actually that’s a lie. It can be a chore when I’m lacking ideas for content, but then I read something inspiring and I’m raring to go. In fact blogging has been a learning process….I’m still learning how to write.

The good news is that I’ve now carved out a career for myself. I’ve ditched accounting and I’m now doing something that I love. I pinch myself when I’m bored and think “Wow! It’s very humbling to know that people appreciate your work and it can also be scary when thinking about those that criticise.

Regardless I love blogging. It’s flexible. Blogging is what you make it. I believe there are no boundaries. You can dictate your content and your writing style.

Hope this has helped! Drop me a line if you have any questions. It might take me a while to reply. But I will get to it. Promise.

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About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

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Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

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