The Laden Showroom located on East London’s Brick Lane shows and sells a huge variety of womenswear, menswear and accessories. With more than 45 independent designers stocked the store has an amazing range. Now thanks to ASOS you don’t have to visit the show room to shop the collections. The Laden room has an exclusive selection available on the site with the same variety and reasonable pricing are now just a click away. Collections from the UK’s youngest and hottest new designers like Chan Chan by Fran Chan, whose creations bring and subtle oriental style to current trends; and Jovonna who brings a fresh elegance to modern fashion, valuing femininity and detail, evident in her designs. There are many more fantastic designers catering for all tastes and style; it’s definitely worth a peek!