LancÃ´me have been hard at work cultivating their brand image for this year. Only a couple of weeks ago the international cosmetics brand announced Anne Hathaway (star of The Devil wears Prada) would be the brand ambassador for their new fragrance set to launch in September.
And now Juliette Binoche has been confirmed as the newest brand ambassador for the LancÃ´me Renergie franchise – a skincare line focused on addressing the signs of aging.
Binoche is no stranger to working with the LancÃ´me, the French actress was the face of LancÃ´me’s PoÃªme fragrance back in 1995 (over ten years agoâ€¦doesn’t time fly!)
On working with Binoche again, LancÃ´me’s president Odile Roujol said,
â€œIt is an immense pleasure for us to welcome Juliette Binoche back to LancÃ´me. Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand.