With fashion going mainstream over the past few years via stores like H&M and Target, it’s been tough for even an old favourite, like the Gap, to keep pace. Known mainly for being the go-to for American sportswear essentials, like basic jeans, t-shirts, sweaters and oxford button-downs, the Gap has not shifted from its clean cut, preppy aesthetic since I was a kid in Junior High.
After years of declining sales, designer Patrick Robinson was brought on board last year to refine and revamp the brand, and it finally looks like the old dog is about to learn some new tricks.
In a presentation yesterday, Robinson introduced the Gap’s line for AW08 with a clear aim towards modernizing their look to speak more to today’s target market. The Fall line will play with fit, fabric, colour and add some elements of high-fashion without veering too far from the clean Gap image.
Expect dark wash wide-leg jeans, oversized t-shirts and sweaters to layer, and outerwear in the form of pea coats and puffers. Based on the initial photos, the pieces look a lot more modern and edgy…much more interesting than the boot-cut jeans and crew neck sweaters we’ve been seeing for way too long!
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[...] Angie Omata wrote an interesting post today on Features: Gapâs new lookHere’s a quick excerptWith fashion going mainstream over the past few years via stores like H&M and Target, it’s been tough for even an old favourite, like the Gap, to keep pace. Known mainly for being the go-to for American sportswear essentials, … [...]
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[...] Fall is in the air this week in New York as designers and celebrities alike huddle in the tents for the long awaited Fall Winter 2008 collections. Providing excellent coverage of this event is the fashion blog titled My Fashion Life. The owner of the blog is editor Michele Obi, and she runs the blog as a publication that redefines the boundaries of a blog and an online magazine. She does this by taking advantage of the personal voice one gives to its blog readers, while at the same time providing news, articles, and coverage of critical fashion events that you would find in an online magazine. You will find on this blog industry news, exclusive interviews, reports on the latest trends, shows, sample sales, and a little bit of everything that is Michelle’s Fashion Life. To find out more of Michelle’s fashion life, read some of her most recent bloggeries on the coverage of New York Fashion Week AW08: Stop you’re killing us: Alexander McQueen, Fashion Fix: A Roundup, NY Fashion Week AW08: Karen Walker, Shopping: Magnes Sisters Gold Clutch, Rachel Zoe at NY Fashion Week AW08, NY Fashion Week AW08: Iodice, NY Fashion Week AW08: Rag & Bone and Alexander Wang, Features: Gap’s New Look, and London Fashion Week Starts Today!! [...]
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