Shopping: The New Look of Old Navy

Old Navy, part of the Banana Republic/Gap/Piperlime family, has previously been known as a purveyor of inexpensive clothing where, rather unfortunately, you could dress your entire family in the same outfit. Recently the company has undergone an effort to re-define itself as an inexpensive option for the fashion-conscious 18-29 demographic. While the adverts may be on the annoying side, I have to admit that I am liking some of the clothes! The current line, part of the re-brand, is generally safari themed and features camp shirts and lots of khaki and forest green hues.

I’m loving these wood-and-canvas platform sandals,($34), (in natural,

…as well as this chunky shrug sweater, ($24.50). which would be a great coverup to go with the light floral fabrics we’ve been seeing for spring and fall (especially this Diane von Furstenberg wrap dress!)—and the contrast between the heavy knit and the floaty fabric adds another dimension to the outfit.

Other items really aren’t doing it for me—the silhouettes are too boxy and some of the blouses look as though they are cut too high and would be unflattering on most women, but as this is an inaugural effort lets hope that Old Navy learns from its mistakes as they continue with this new line.