DKNY Jeans taps Rachel Bilson to launch clothing line
Actress, Rachel Bilson joins a long list of celebrities that are venturing into the fashion business. Teaming up with DKNY jeans, Bilson is set to launch a casual wear line under the name Edie Rose (named after her grandmother and a close family friend.
The collection will consist of 15 pieces ranging from jackets to t-shirts, dresses and two different styles of jeans (straight and skinny legs).
For both parties its a win, win situation , DKNY hope to attract the more fashion forward customer (plus a hoard of Rachel Bilson fans) and for Bilson its a great way to make baby steps into an industry that she’s had her eye on for a while. Speaking to WWD the 26 yr old said of the partnership,
“This is something that I have been interested in doing for such a long time. I was just waiting for the perfect opportunity for it to be done right.
This line is my main focus right now. I can’t draw at all, so I won’t be doing any sketches, but I am learning to sew. I think it’s important to know more about the whole process of making clothes.”
Edie Rose for DKNY jeans will hit stores in September. Prices range from $19.50 and $49.50 per piece.
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Author: Michele Obi
Michele is the Founder & Editor-in-Chief of My Fashion Life. In between editing, freelancing and spending most of her time on the internet, she also finds time to shop (too much) and obsess over shoes. She loves sushi and counts Matthew Williamson, John Galliano, Valentino and Hussein Chalayan as her favourite designers. Her biggest regret - never seeing Prince in concert!
