DKNY Jeans taps Rachel Bilson to launch clothing line

[by Michele Obi | 13 March 2008 | 6 Comments]

Actress, Rachel Bilson joins a long list of celebrities that are venturing into the fashion business. Teaming up with DKNY jeans, Bilson is set to launch a casual wear line under the name Edie Rose (named after her grandmother and a close family friend.

The collection will consist of 15 pieces ranging from jackets to t-shirts, dresses and two different styles of jeans (straight and skinny legs).

For both parties its a win, win situation – DKNY hope to attract the more fashion forward customer (plus a hoard of Rachel Bilson fans) and for Bilson its a great way to make baby steps into an industry that she’s had her eye on for a while. Speaking to WWD the 26 yr old said of the partnership,

“This is something that I have been interested in doing for such a long time. I was just waiting for the perfect opportunity for it to be done right.

This line is my main focus right now. I can’t draw at all, so I won’t be doing any sketches, but I am learning to sew. I think it’s important to know more about the whole process of making clothes.”

Edie Rose for DKNY jeans will hit stores in September. Prices range from $19.50 and $49.50 per piece.

[Source]

Tags: celebrities, News, rachel bilson
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Michele Obi is the publisher and founder of My Fashion Life. In between editing, freelancing and spending most of her time on the internet, she also finds time to shop (too much) and obsess over shoes. She loves sushi and counts Matthew Williamson, John Galliano, Valentino and Hussein Chalayan as her favourite designers. Her biggest regret - never seeing Prince in concert!
| All posts by Michele Obi

6 Comments »

» DKNY Jeans taps Rachel Bilson to launch clothing line said:

[...] Bag Bliss Designer Handbag & Purse Blog - Purse Deals, Celebrity Style & Authentic Bag Reviews wrote an interesting post today onHere’s a quick excerpt Actress, Rachel Bilson joins a long list of celebrities that are venturing into the fashion business. Teaming up with DKNY jeans, Bilson is set to launch a casual wear line under the name Edie Rose (named after her grandmother and a close family friend. The collection will consist of 15 pieces ranging from jackets to t-shirts, dresses and two different styles of jeans (straight and skinny legs). For both parties its a win, win situation – DKNY hope to attract the more fashion forward cus [...]

# 13 March 2008 at 9:29 am

DKNY Jeans taps Rachel Bilson to launch clothing line · SmokeSignalz said:

[...] MySpace.com Blogs - JD MySpace Blog - Quixotic Ventures wrote an interesting post today onHere’s a quick excerpt Actress, Rachel Bilson joins a long list of celebrities that are venturing into the fashion business. Teaming up with DKNY jeans, Bilson is set to launch a casual wear line under the name Edie Rose (named after her grandmother and a close family friend. The collection will consist of 15 pieces ranging from jackets to t-shirts, dresses and two different styles of jeans (straight and skinny legs). For both parties its a win, win situation – DKNY hope to attract the more fashion forward cus [...]

# 13 March 2008 at 10:12 am

DKNY Jeans taps Rachel Bilson to launch clothing line · One Looking said:

[...] MySpace.com Blogs - JD MySpace Blog - Quixotic Ventures wrote an interesting post today onHere’s a quick excerpt Actress, Rachel Bilson joins a long list of celebrities that are venturing into the fashion business. Teaming up with DKNY jeans, Bilson is set to launch a casual wear line under the name Edie Rose (named after her grandmother and a close family friend. The collection will consist of 15 pieces ranging from jackets to t-shirts, dresses and two different styles of jeans (straight and skinny legs). For both parties its a win, win situation – DKNY hope to attract the more fashion forward cus [...]

# 13 March 2008 at 10:13 am

kpriss said:

I’m getting so tired of all those designer-pretended celebrities! If they all can make clothes, why don’t we organize a Hollywood Fashion Week?

I wrote about this on my site too, and the next subjects I came across/posted after this one, well, guess what, there were about another celebrities doing their own clothing line!

# 15 March 2008 at 11:16 pm