Eva Mendes is the new face of Calvin Klein underwear

evamendes_calvin.jpg
It appears that Eva Mendes’ recent stint in rehab did nothing to hinder her getting work. Already the face of Calvin Klein’s upcoming fragrance, Mendes has been confirmed as the face of the brands underwear line and its latest collection of foundations for women named Seductive Comfort.

The campaign is scheduled to run in autumn, and will run simultaneously with the fragrance launch. On working with Mendes, President and Chief Operating officer of Calvin Klein, Tom Murray said,

“She really embodies the essence of the Calvin Klien brand and we look forward to seeing that carried through in the creative. We are trying to get across that these new products are for fuller busted shapelier kinds of women and when we looked at the talent, Eva was right.

[Source]

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Powered by sweet Captcha