The suspense is over. For autumn, H&M will collaborate with, Comme des GarÃ§ons.
Founder and head designer of the Japanese label, Rei Kawakubo will create a capsule collection for both women and men, childrenswear, accessories for the high street retailer, and will throw in a unisex fragrance too.
Of the partnership, Kawakubo said,
“I have always been interested in the balance between creation and business. It is a dilemma, although for me creation has always been the first priority. It is a fascinating challenge to work with H&M since it is a chance to take the dilemma to its extreme, and try to solve it”.
We wonder if the collection will generate the same buzz that Cavalli did for H&M last year? Time will tell.
The launch is scheduled for the beginning of November at the opening of H&M’s second store in Tokyo, Japan. Expect to find the collection in a store near you a few days later.