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Dover Street Market: Pretentious, Moi?

Posted by Gabi Muller on Monday, 21 April 2008No Comment

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I pride myself on being quite open-minded when it comes to fashion, trying any look and trend at least once. So, when I had my first trip to London’s infamous Dover Street Market (the home of all things avant-garde), I was more than a little taken aback. Instead of being greeted by your usual department store clone, I was approached by someone who appeared to be wearing a purple padded pregnant suit with matching horn-rimmed glasses. Interesting, or just plain weird - is this what fashion has come to?

Dover Street Market is located just off Oxford Street in trendy Mayfair, but is clearly in a world of its own. It’s a large warehouse-style building accommodating some of the trendiest and most experimental designers out there, and was started as a new type of retail concept by Rei Kawakubo of Comme des Garcon fame about 4 years ago.

When it opened it was dubbed a guerrilla store, similar to the ones that have sprung up in Berlin in recent years, but has since stayed true and now has a large cult-like following amongst all the trendsetters.

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It showcases over a dozen designers including Raf Simons, Junya Watanabe, Alber Elbaz and Comme des Garcons, who can develop their space as they see fit (each designers section is almost like a piece of artwork, with interiors reflecting the designers individual style).

And it’s not only designers that this ‘market’ sells, it also works as a gallery space holding art exhibitions and installations, too.

There is a certain anarchy about it, and the more I walk around the more I want to don some crazy get-up, but I think I’m too boring for it. I might be brave now, but shopping on the high-street in an outfit that resembles a pattern-cutters workshop is just too out there for me. So I guess I’m off to Selfridges, anyone with me?

Dover Street Market, 7-18 Dover Street, London W1S 4LT, 11am-6pm Monday to Saturday, 11am-7pm Thursday

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Gabi Muller is is a fashion fanatic. Her love for fashion began at the age of six when her mother bought her the most gorgeous pair of ruby red Dorothy shoes and ever since then she has had a fetish for all kinds of footwear in every shape and shade. She lives her fashion fantasy daily at her job working for a British fashion brand.
| All posts by Gabi Muller

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