McDonalds: A New Image for an Old Classic
Is Mickey D’s getting a make-over? Sounds like this global fast food empire is looking to revamp its commercial and unhealthy image once again by having designer Bruce Oldfield create a new collection of uni’s for McDonald’s employees in the UK.
Oldfield, who is known for dressing the likes of celebrities, including Catherine Zeta-Jones and royals, like Princess Diana, has revealed a hip and more professional range of pieces consisting of black and brown polo shirts, skirts, cargo pants, baseball caps and even suits for managers to don. The new looks are part of McDonald’s re-branding effort to appeal to a more upscale, style and health-conscious market of consumers.
Maybe the next wave of Mickey D’s uniforms to hit the U.S. will be a challenge on next season’s Project Runway? Miss Klum has dropped some hints to the media already…
[…] My Fashion Life put an intriguing blog post on McDonalds: A New Image for an Old ClassicHere’s a quick excerpt […]
An upgrade in the McDonald’s uniforms here in the U.S. will definitely be appreciated. I think the idea is a stretch that the new, refined image of McDonald’s staff will usher in health-conscious consumers! Your food is not healthy to begin with, but its worth a shot given how easily the mind of the masses can be swayed. In reality, the the sophisticated clothes may bring more esteem to the McDonald’s employees and in turn change their approach to work and customer service. Looking good is good business so McDonald is taking a good step towards realizing that good old saying.