My Fashion Life » McDonalds: A New Image for an Old Classic

McDonalds: A New Image for an Old Classic

Posted by Angie Omata on Thursday, 24 April 20082 Comments

Is Mickey D’s getting a make-over? Sounds like this global fast food empire is looking to revamp its commercial and unhealthy image once again by having designer Bruce Oldfield create a new collection of uni’s for McDonald’s employees in the UK.

Oldfield, who is known for dressing the likes of celebrities, including Catherine Zeta-Jones and royals, like Princess Diana, has revealed a hip and more professional range of pieces consisting of black and brown polo shirts, skirts, cargo pants, baseball caps and even suits for managers to don. The new looks are part of McDonald’s re-branding effort to appeal to a more upscale, style and health-conscious market of consumers.

Maybe the next wave of Mickey D’s uniforms to hit the U.S. will be a challenge on next season’s Project Runway? Miss Klum has dropped some hints to the media already…

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Angie Omata is is a freelance writer who happily spends her days designing, writing, and exploring her love of fashion. Growing up in New Jersey she has spent most of her life in or close to New York, and considers herself a city girl at heart.
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Media Districts Entertainment Blog » McDonalds: A New Image for an Old Classic said:

[...] My Fashion Life put an intriguing blog post on McDonalds: A New Image for an Old ClassicHere’s a quick excerpt [...]

- 24 April 2008 at 6:59 pm

Ikechukwu said:

An upgrade in the McDonald’s uniforms here in the U.S. will definitely be appreciated. I think the idea is a stretch that the new, refined image of McDonald’s staff will usher in health-conscious consumers! Your food is not healthy to begin with, but its worth a shot given how easily the mind of the masses can be swayed. In reality, the the sophisticated clothes may bring more esteem to the McDonald’s employees and in turn change their approach to work and customer service. Looking good is good business so McDonald is taking a good step towards realizing that good old saying.

- 28 April 2008 at 10:05 pm