Reiss UK


The Odd Couple: Target + Barney’s

target_070508.jpgWe’ve been talking a lot about Target’s collaboration with famous designers like Proenza Schouler, Temperley and Gryson, but in most recent news, the mass retailer announced that it will be teaming with high-end department store, Barney’s New York, to sell its latest collection by featured designer, Rogan Gregory.

As strange as this sounds, this means that Rogan’s Target collection, with prices ranging from $15-$45 will be sold at Barney’s, next to Rogan’s regular RTW collection with prices at nearly ten times the Target line.

I’ve been a huge fan of the Go International collections being sold at Target and understand how elusive designers would want to tap into the mass market by creating fashions for the mainstream. However, I don’t really understand the logic behind Barney’s New York selling lower-end Target products in their store , especially since they pride themselves in being a fairly exclusive retailer.

To attempt to merge the two extremely different markets seems like a strange endeavour that will only raise eyebrows.

What do you think of this latest pairing?

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