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The Secret Obsession by Calvin Klein Commercial: Why All The Fuss?

Posted by Ikechukwu Onyewuenyi on Wednesday, 13 August 2008One Comment

A couple months ago, TV execs here in the U.S. literally had their panties in a bunch over Eva Mendes’ sexualized commercial for Calvin Klein’s Secret Obsession perfume. Evidently, certain panties could not be unravelled and the television networks went on to rebuff the TV ad all together.

After being banned from TV, Calvin Klein has gone public with the apparently eye-brow raising TV ad and I’m scoffing at the pseudo-conservative gibberish that cloaks the U.S. Hardly a nipple or unsightly pubic hair is seen in the roughly 30 second ad so I’m a bit befuddled by why the U.S. television networks pulled the ad! And talk about jumping on the bandwagon…YouTube has gone on to ban the infamous TV ad, citing that the footage “has been removed due to terms of use violation.”

Funnily enough, the brouhaha these TV execs (and umm…video sharing sites) are making over Calvin Klein and Mendes’ risqué TV ad pale in comparison to the birthday suit display Mendes did for PETA! These TV networks just need to take heed of previous run-ins with overt displays of sex (i.e., Janet Jackson’s half-time peep show at Super Bowl 38) and realize no real harm comes of it.

Secret Obsession is set to hit stores mid-September and the print and TV ads (if certain panties are ever unravelled) will also follow suit around the same time period.

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Ikechukwu Onyewuenyi is a son of Nigeria who spent much of his early years living in Sydney, Australia before making the hop across the pond to the U.S. to finish his studies. He shuttles between two alter egos: one as an ardent scientist and the other as an aficionado of the arts. He flirts on a regular basis with artistic pursuits such as photography, fashion, and freelance journalism with hopes of eventually settling into a cushy career of photojournalism when his midlife crisis rolls around!
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One Comment »

  • Chom said:

    umm i see a nipple!??!..anywho..its pretty sensual but not too bad, well written :)

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