Fashion GPS: Revolutionizing the sample system!
Features | Holly Woodcock | December 3, 2008
Fashion GPS doesn’t miss a trick, it catalogues each sample dished out to various publications and stores sample info, industry contacts, virtual look-books and instant reports. Having already established relationships with over 15 titles, Teen Vogue, POP and V magazine to name a few, the system automatically sends out an email reminding stylists to return whatever thy borrowed ASAP.
So if you’ve ever got lucky in a fashion cupboard then I’m afraid your time is up with the introduction of Fashion GPS.
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That belt is unbelievable!
who’s is it?
That is a really fantastic innovation! It looks like Marc Jacobs and Zac Posen are the most notable users right now. While it is called ‘fashion GPS‘ it actually uses RFID technology (the same tech that makes you beep when leaving Best Buy if the cashier doesn’t run your item over the right spot). As a GPS store I’m a little disappointed it isn’t real GPS, but C’est la vie. If you want a real GPS you can go to Location Store
I wonder if this is going to be applied to fashion shows. A friend of a mine who is a model always walks out of a show with a few items, they just seem to work themselves into his bag.