Fashion bible ELLE has teamed up with supermodel Gisele, actress Scarlett Johansson and musician and philanthropist Bono to create a publishing first.
ELLE has produced over thirty covers for its’ February issue all starring Gisele as the covergirl. The gorgeous being that is Gisele poses in a variety of tantalising (PRODUCT) RED items which are specially created from the likes of Converse, Armani and Gap, who from these special products give up to 50% of the profit to this very worthy campaign.
Not only are we treated to the delights of our favourite supermodel, but inside readers will find a personal letter from Bono and a look at Scarlett Johansson’s travels to Rwanda.
It is a hugely worthy cause and you can do your bit by buying any of the (PRODUCT) RED pieces, and let’s face it, what do we do best?â€¦ well, shopping of course. So why not shop with a heart?! Bono clearly understands shopaholics:
â€œWhich brings me, improbably, to shopping. Not everybody is able to march to the barricades , not everybody owns a pair of proper military boots , but there’s something you can do even in Manolos. taken from Bono’s letter in ELLE.
And he’s right, the only fashion is philanthropy.