The quirkiest fashion collaboration yet
Jojo & Malou have just announced their collaboration with online store Asos. The Swedish designers are renowned for their kooky prints and individual flair, having dressed Gwyneth Paltrow, Agyness Dean and Lilly Allen they are label of the moment. And now you can have a piece of their unique style at an affordable price.
Swedish Elle recently crowned the design duo best newcomers, and they have been sponsored by New Generation to participate in London Fashion Week. Jojo & Malou’s famous prints are for this collection inspired by private detectives and surrealist painters including Salvador Dali. So that will be another wacky range of prints then? Well of course, but on super glamorous fifties inspired sundresses and separates.
Prints are a hot trend for Spring/Summer 09, so make sure you check out Asos in February when the collection goes live. It’s sure to be a sell out, so you’d better act fast!
Author: Samantha O'Neill
a fashion journalist based in London. She is editor of Chiconomise, and has a passion for all things fashion, as well as ongoing love affair with the beauty world.
