Reiss UK


Summer 09 Trend: Florals

Oscar de la Renta

With the onset of summer it’s no surprise that seasonal florals rear their head once again. However, this season you can forget looking sickeningly saccharine as we see a new take on the look. Spring has sprung with a new posy of floral prints in eye-popping colours that bloom bigger, brighter and bolder. From traditional prints to more abstract designs, vibrant and brash florals feature in the collections of Alexander McQueen, Luella, and See by Chloe. With even Kate Moss adding more fashion clout to her current Topshop collection by teaming with Liberty’s print designers , they of the iconic florals , we can be sure to see the floral trend in full bloom this summer.

While faded florals are gracing everything from maxi-dresses to smock tops this summer, it’s the colour popping blooms that are really stealing the show. Opt for vivid hues in candy pinks, fiery oranges, canary yellows and bright blues. Shrinking violets need not attempt!

MaxmaraErdemDolce & GabbanaBlumarine

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