Tom Ford’s naked sell

Tom Ford says people look better naked.

The fashion designer has his own range of eyewear, fragrances and a luxury menswear line and prefers using raunchy advertising campaigns to promote his products.

Tom, who once posed with a naked Keira Knightley and Scarlett Johansson for a magazine cover, said: “How else are you going to sell perfume to heterosexual men?

“I hate talking about sex. The thing is, people look much better naked. They are all the same colour and they can’t screw up. You see someone at the gym and they look great. Then they put their clothes on.”

Tom – who was the creative director of Gucci for 10 years until 2004 – has revealed he decided to design an upscale men’s range because he was unimpressed by the clothes on offer to him.

He explained to Britain’s The Times newspaper: “Do you know why I launched this menswear line? Because I couldn’t find anything to wear.

“That whole obsession with youth, with new, new, new. It is giving us clothes that no one can wear. As for the business model that I followed at Gucci – the new this, the ‘It’ that. The lets get it on a celebrity and shoot her in front of a logo, it was getting old then. Now it is really old.”

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