Alexa Chung has scored herself a campaign.
The brand has ditched Daisy Lowe who fronted the SS09 campaign in favour of Chung who can be seen in the AW09 collection posing on the streets of NY.
Why Alexa? Speaking to Elle UK, DKNY jeans said â€œAlexa was chosen because her style epitomises that of the DKNY Jeans girl.
Shot by famed streetstyle photographer Scott Schuman of The Sartorialist, the ads will be in a mag near you from August onwards.