The singer was snapped up for the deal after New Look asked its online community members who their modern style icons were. No surprises for who ran away with the title, then.
According to Marie Claire, readers picked Kimberley for her “real figure” and because she’s the “girl that girls love”.
In her first solo modelling gig, Kimberley dazzles in a lace figure-hugging dress that shows off her womanly curves, as well as working her girl-next-door style in checked shirts and jeans.
It may not be as up-market as Cheryl’s £500,000 deal with fashion house L’Oreal, but we think Kimberley will do wonders for the store, whose previous campaigns have included Lily Allen and Alexa Chung.
Perhaps this is another step towards fashion brands using more curvaceous models, too. Let’s hope so.