Abercrombie to sue Beyonce over planned fragrance

A few days ago we reported that Beyonce had made plans to collaborate with Coty to produce a new perfume named after her stage alter-ego Sasha Fierce. Unfortunately, it seems the songstress’ plans have already been scuppered as Abercrombie and Fitch have revealed their intention to sue, claiming that they have owned the ‘Fierce’ Trademark since 2002 with a men’s fragrance sold under the same name.

Abercrombie filed a lawsuit in the federal court in Columbus, Ohio on Wednesday stating that the name constitued trademark infringement, unfair competiton and deceptive trade prices.

Surely this won’t stop Beyonce… but what will she call her perfume now?

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Powered by sweet Captcha

Read previous post:
Jumble and Pearls turns one

Jumble and Pearls is one on Saturday 3rd October, and to celebrate they're hosting an event on the 1st Saturday...

Close