London Fashion Week SS10: David David

David David SS10
David David’s S/S10 presentation was a short and sweet affair yesterday in Romilly Street.

The designer, who showcased his collection in a relaxed, intimate room, stayed true to David David form, offering a small contemporary collection of bright geometric prints and vivid colours.

Despite Japanese geometry as a clear inspiration, the S/S10 collection was very British, and very London, if that can be such a thing. Designs ranged from wearable daytime pieces in the form of printed T shirts, simple cardigans and blazers through to more experimental lightweight dresses with his signature vivid patterns, shapes and well-placed cut-out detail, which afforded the dresses to be more fashion forward.

Clean lines and simple shapes were the focus for his silhouette, offering the same geometric print across varying cuts and styles of dresses. A sharp umbrella in the same bright print was a welcomed fun piece, but it was the hand-held perspex bag that seemed to catch everyone’s eye and raised an eyebrow or two.

David David’s S/S10 designs certainly had a real vibrant, energetic and playful quality, which is an achievement for such a small collection. And, whilst there’s room for a bit more diversity, it’s really quite refreshing to find a collection of relaxed, ready-to-wear pieces.

David David SS10

David David SS10

David David SS10

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