Hermès to buy Asprey?

Hermes AW09
It’s all hush-hush and whispers here, as Hermès are rumoured to buy jewellery label Asprey.

The rumours come after the French luxury label exchanged contracts to buy Asprey’s New Bond Street store last week for £75 million, pipping Chanel to the post.

Now, reports suggest that Hermès may have its sights set on the company itself, although Hermès are still refusing to comment on such speculation.

Hermès , who boasts legendary French designer Jean Paul Gaultier as creative director , are going from strength to strength, seeing a 7 per cent increase in turnover in the last six months, whilst Asprey are falling down a slippery slope seeing sales drop £4 million in the last year, according to Vogue UK.

In fact, investors have suggested Asprey may not be able to support itself for much longer, which indicates to us that the move from Hermès could be a helping hand.

Well, there’s no smoke without fire, as they say. Watch this space, we’ll be listening out for confirmation.


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