Zac Posen’s got a new venture, launching Z Spoke , a new lower-priced line launching exclusively at Saks Fifth Avenue for spring.
Having come to expect extravagant eveningwear from the American designer, his new endeavour may come as a bit of a surprise. The key word? Sportswear. â€œIt’s not Zac-for-less, it’s not the little sister collection. The dresses , that’s something I can do with my eyes closed. This is about a new identity says Posen, who’s partial to a bit of homecooking.
The 60 piece strong collection, largely made up of separate pieces, includes knitwear, cotton shirts and pleated khaki shorts, which Posen describes as â€œminimalist and utilitarian.
â€œWe’ve had so much pressure from press and retailers to build out our collection into this more American sportswear look in our top line, he tells WWD. â€œTo me, it’s more appropriate to build a whole brand and collection around this price point. Chic sportswear should be at this price point, which, by the way, starts at about $78 for a cotton T-shirt and reaches $675 for a knit dress.
Z Spoke will launch exclusively at Saks Fifth Avenue ready for next spring.