Biba: the next chapter
It’s back: Biba, the iconic London label founded by Barbara Hulanicki in the 60′s, is set for another revival.
After the success of a sell-out collaboration with Topshop, Barbara Hulanicki’s designs are ready to hit the high street once again; this time heading to the giant department store that is House of Fraser.
“The addition of Biba to our portfolio of brands fits perfectly with our strategy to further develop our house brands, said John King, chief executive officer at House of Fraser.
According to WWD, the British chain has acquired the rights to the Biba brand from Hachel International Foundation , the Lichtenstein-based company , for an undisclosed sum. With plans to relaunch the label under the name Biba Collection, the line will hit House of Fraser stores for A/W10.
Biba’s bold colours, signature prints and slick silhouettes? We can’t wait for this one.
Author: Emily O'Brien
