Derek Lam launches crowd-sourced collection on eBay

28th October 2010 9:35 am


Derek Lam‘s being saying for a while now that he wants to produce a lower-priced clothing line, and it seems he’s got his wish – the designer’s just announced he’s creating an affordable clothing collection exclusively for eBay, which he’ll unveil at New York Fashion Week next season.

But that’s not the only exciting news – it just so happens to be the first ever crowd-sourced collection, where fashion fans will be able to vote for their favourite items on eBay after its grand unveiling in February. The pieces that have proved most popular will then go into production for spring, making up Lam’s exclusive collection of wearable feminine-meets-futuristic pieces.

A clever way of avoiding excess stock left on eBay‘s shelves, in other words.

“Having a direct and immediate dialogue with the online audience is what makes fashion exciting and relevant in this moment,” says Derek. “eBay’s technology offers me a unique and innovative opportunity to reach new and existing customers directly, and to create fashion they desire.”

Lam’s exclusive collection for eBay will be available for purchase next spring at accessible, fixed priced points, so we’re promised – we can’t wait to see his signature sleek designs worked across something we can actually get our hands on.

Tags:

Leave a Reply


Powered by Sweet Captcha
Verify your real existence,
Drag the milk to the coffee
  • captcha
  • captcha
  • captcha
  • captcha

About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

Editor’s Pick

Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

As featured in

press
Read previous post:
Get the look: Hilary Swank in Giorgio Armani

Hilary Swank was a show-stopper this week at the 14th Annual Hollywood Awards Gala in Beverly Hills. The actress wore...

Close