H&M to launch collection with style blogger

Fashion bloggers have held a firm grip over the fashion world for some time now – they’ve consulted, sat front row and even helped launch collections – but now it seems the talents of one in particular have been taken one step further: by designing for H&M.

The Swedish retail giant is set to launch its latest capsule collection – yes, the ones that have previously seen the likes of Lanvin, Sonia Rykiel, Matthew Williamson and Stella McCartney create hugely sought-after low-cost lines – in February this year, but this time there’s not an A-list designer in sight.

Nope, this time the new girl about town is a little-known fashion blogger – at least to those of us to who don’t live in Sweden – called Elin Kling, who’s currently a huge hit on the country’s fashion scene and is held as their ultimate style-setter.

According to Fashionista.com the collection will feature nine pieces and two accessories in total reflecting Kling’s signature minimal-meets-rough-edged-meets-bohemian style, with 10% of all sales donated to UNICEF.

But it’s bad news for non-Swedish folk – the collection will only feature in 10 select stores across Sweden.

This post appeared first on MyFashionLife.com. We claim no credit for any images posted on this site unless otherwise noted. Images on this website are copyright to their respectful owners and credited to the original source where possible.

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