What is fashion? Fashion Targets Breast Cancer asks style icons for this year’s campaign

Fashion Targets Breast Cancer is back, and it’s got with it a few fashionable faces for this year’s campaign.

Cat Deeley, Sadie Frost and Karen Gillan have teamed up with FTBC on a series of mini videos explaining what fashion means to them in a bid to support this year’s initiative and raise over £1 million for Breakthrough Breast Cancer.

But they need your help – and there are plenty of ways you can do it.

From T-shirts to jewellery, eight feel-good fashion pieces have been designed exclusively by some of our favourite retailers, including Topshop and my-wardrobe, in aid of this pioneering charity, and with prices ranging from £1.50 – £150, you can wear your support in style no matter what your budget.

“Fashion Targets Breast Cancer is about so much more than the clothes you wear,” says Dr Who actress Karen Gillan. “Fashion is giving you the power to make a difference to the lives of 48,000 women diagnosed with breast cancer each year.”

But it’s not the only way you can get involved. This Friday, 15th April, is being declared Fashion Friday, and FTBC want you to share your stories of fashion. Join in the fun on Twitter using the hashtag #FashionIs or, if you’re feeling particularly playful, create your own video and share it with your friends.

Fashion is fun, but it’s also a fantastic fundraiser – get involved and visit facebook.com/fashiontargetsbreastcancer for more information.

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