Get priority access to a new independent shopping site with MFL!

5th May 2011 6:04 pm

FadMashion.com has changed, and so has the way you’ll shop for independent fashion from now on.

Dedicated to giving shoppers access to the latest collections from cool indie labels at less than half the retail price, FadMashion.com is launching an all-new shopping site – and My Fashion Life readers will get priority access ahead of its debut.

If you live for flash sales, you’re going to love what it has in store. Showcasing the hottest independent labels to come out of New York (and ultimately the US and worldwide) – including celeb favourite Daniella Kallmeyer, among others – each designer’s collection will appear on site for 60 minutes at up to 60% off, giving you quick access to an exclusive sale every hour.

“We plan to make it much easier for the independent dresser to choose how to put their looks together,” says FadMashion.com co-founder Jason Greene.

“We wax philosophical daily at FadMashion about encouraging sea change in the industry toward independent, and we plan to put our words into action.”

Luckily for you lot, you can get involved in that action ahead of most with priority access to the new FadMashion.com. Simply sign up here, and you’ll be granted a sneak preview before its official launch (we’re good, we know).

And for those of you wondering where the old FadMashion‘s gone, don’t worry – it’s moved to FadMashion.net, so you’ll still be able to keep an eye on the coolest up-coming designers.

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Get 20% off everything at Phase Eight - Ends midnight Monday 27th May 2013.

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About us

Welcome to My Fashion Life!

Launched in 2003 My Fashion Life is one of the UK’s leading top fashion blogs. Recognised for combining all the quality content you’d expect to find in an online magazine with the honest opinion and tone of a blog.

We love designer fashion, but we love a damn good bargain, too, so while we might lust after Lanvin one minute, we’ll be traipsing to Topshop the next.

You guys are the only reason we get up at 6am to cover the royal wedding and go to bed 5am after the Oscars – we’re dedicated to bringing you the juiciest gossip from the fashion world and delivering the best shopping guides we can muster, because hey, we’re just doing our job. And it’s a good job we love it!

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Polish off your sartorial brunch, boardroom and weekend silhouettes with Fendi's black textured leather duffle tote accented with tonal cow-print haircalf trim for that extra kick of Italian flair.

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