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They’ve consulted, they’ve inspired and they’ve landed campaigns, but as far as blogger-company collaborations go, Bag Snob’s debut handbag collection for DKNY is probably the biggest yet.
The popular blog that’s shot to success reviewing, among other things, designer handbags, has teamed up with DKNY on a capsule collection of handbags, set to bow in October later this year.
The collaboration will see five bags in total under the Bag Snob x DKNY label, reports WWD, based on Bag Snob’s style essentials: a tote, $495; a travel bag, $565; a ‘trendy’ bag, $325; a clutch, $265; and a treasure bag, $365 – all of which are modelled on Tina Craig and Kelly Cook, the blog’s founders, above.
The girls hit Twitter this morning to finally the share the news they’ve been keeping schtum about for the best part of a year.
“We are super proud of the bag collaboration – Bag Snob x @DKNY… it’s been 7 months in the making,” they tweeted, accompanied by the above photo.
And as far as websites to break your news go, WWD has got to score pretty high. Congrats, team Bag Snob!
This has got us thinking, though – surely this is a great scoop for the bloggersphere in general. What do you think about blogger-company collaborations? Will this do anything to change industry perceptions of bloggers? Will traditional media be bummed? Your thoughts below, please.
1 Comment
Here’s hoping the bags they have designed are as good as the bags they talk about on their blog! I am liking the look of the clutch although it is somewhat hidden. Good on them for the collaberation! I think it is a great idea as long as the bags truly are a good representation of what they love and will fit in nicely with the blog.
[...] Popular handbag blog Bag Snob has only gone and become the total envy of the blogosphere after teaming up with DKNY to create a capsule collection of handbags. Set to be released in October, the collection will consist of five designs comprising their ‘Five Essentials’. Read more here! [...]