Nothing’s more satisfying than going to a press day knowing you can probably afford to buy anything you pick up, which is one reason H&M’s press days are particularly pleasurable, but it’s the fact that half of the pieces looks like they could’ve come from the high street brand’s expensive designer counterparts that gets us really excited.
H&M’s offerings for autumn/winter 2011 have a decidedly luxe streak, helped in part by Karlie Kloss’s sleek purple locks and plump plum pout in the lookbook, that still look expensive in the flesh (or, er, fabric).
A sumptuous mix of luxe leather and lace, season-appropriate tweeds and wools and slinky silks and chiffons leave the new collection lacking little in texture, but it’s the clean cuts and classic approach to design that’s got us sitting up and paying attention next season.
A long, lean camel coat and a similarly-coloured suede dress; a burnt orange silk vest and a leafy-red silk shirt with a black grosgrain trim; androgynous oversized shirts with big pockets made delicate by barely-there sheer chiffon; a helpful dose of Swedish prep via Nordic knits and peter pan colours; a great leather-look tote that’s so authentic looking it could’ve come from a vintage store in the depths of Denmark – it’s all there, and it’s all great.
Flick through the gallery below to see Karlie Kloss modelling H&M’s autumn collection in the lookbook…