Justin Bieber launches his debut women’s perfume

Is it just us, or has the world of celebrity-endorsed perfumes got completely out of control? Nowadays there’s a new one released practically every week with some form of endorsement attached. So with that in mind, good old Justin Bieber has decided to add his scented creation to the ever growing list. Great.

After releasing his line of scented dog tags (yes, you read that right), it seems Bieber has decided to move onto the real thing and launch his debut women’s perfume, Someday, which is said to come in a rose-shaped bottle with detachable charms in the shape of keys and hearts – a cheesy metaphor, but we didn’t expect anything less.

The perfume will be aimed at young girls, who account for most of Justin’s adoring fans, to apply to their skin and probably dream of a life as Justin’s girlfriend every time they catch a seductive whiff, we reckon.

“Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,” said Justin.

The scent itself is said to be fruity, and will launch in all good retailers this June – it even comes complete with body lotion and hair mist, reports The Cut.

That’s our beauty regime sorted…