First look: Carine Roitfeld’s Chanel campaign

We reported you the news back in early April that Carine Roitfeld had just finished styling Chanel’s latest campaign for autumn/winter 2011, and now that the ads have aired, as promised, we have the fruits of her fashionable labour for you to take a peak at.

The campaign has the same photographer as always – Mr Karl Lagerfeld – aswell as favourite model Freja Beha Erichsen, who’s back for her fifth consecutive campaign for the label, may we add.

But thanks to Roitfeld’s styling, the images have a somewhat raw and untouched quality to them compared to seasons past.

Having previewed the campaign at Cannes Film Festival, the campaign was shot at a photobooth in Paris, reports Fashionologie.

Well, they do say beauty comes from the strangest of places.

Take a look at the ads below…

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