Gucci teams up with Fiat to relaunch the special edition 500byGucci
If Citroen and Chanel are to your France what the Mini and Mulberry are to your Britain, then consider Fiat and Gucci your Italy, because iconic Italian companies have joined forces to create the Fiat 500byGucci.
To celebrate the 150th anniversary of Italy's unification and Gucci's 90th birthday, cult car company Fiat has teamed up with luxury label Gucci to redesign its classic 500 car model with Frida Giannini at the helm.
And in a world where collaborations crop up all too often, this partnership actually makes perfect sense.
Gucci's creative director has worked alongside Fiat's Centro Stile on what is, quite frankly, the coolest collaboration of the year in launching the special edition car, which comes with custom Gucci aesthetics for the ultimate in luxury mechanics.
Available in either white or black – we'll take the latter, please – the all-new design features the signature red and green stripe running on the exterior and inside on seats and belts, a bi-colour steering wheel and two-tone leather seats boasting Gucci's trademark Guccissima print.
Look outside, and you'll find interlocking GG's on the alloys and the Gucci signature on the rear and side doors. And if you want to get technical, the 500byGucci's available with in two engines – the economical 1.2 litre (£14,565) and the award-winning 0.9 litre TwinAir (£15,765).
But hey, don't hold it against us if all we're bothered about is how hot it looks. With careful finishing touches that correspond inside and out, this car feels like the sleekest, sweetest ride around – we're already picturing a cruise around Campania in the Southern Italy sun whilst wasting the hours sampling the best pizza and gelato in the province.
Oh, come on, we can dream.
The Fiat 500byGucci is available in the UK this summer and online now. Check it out for yourself at Fiat 500 by Gucci, and to make sure you stay one step ahead, you can register for updates.
Author: Emily O'Brien
