Beyonce and her girls may be running the world, but her sister, Solange, is leading London’s beauty pack – the second most famous Knowles sibling has just been signed as the new face of Rimmel London.

We’ve been waiting to catch a peek at her first campaign for the cosmetics giant since March, when it was first rumoured she’d be joining the new line-up, and from what we can see, it was well worth it.

Striking a series of poses in varying bold eye colours and bright lips, Solange certainly lives up to Rimmel’s youthful spirit – and if those big brown eyes aren’t the brand’s best selling tool, we don’t know what is.

“I have always been passionate about make-up because it allows me to express my personality and style,” Solange tells Grazia. “London is one of the most inspiring places in the world… a beautiful melting pot of cultures, styles, and backgrounds. I always feel alive in London, there’s always an adventure in London and some of the most unique and exciting people you will meet!”

You said it, sister.