Net-a-Porter Live allows you to see what the world is purchasing

Super luxury online retailer Net-a-Porter has opened its shopping spying crudentials to the world, allowing fellow customers to have a sneak peek at what the rest of the planet is buying thanks to Net-a-porter Live.

The new app enables you to see what items people are adding to their basket, adding to their wishlist, or even sharing with their friends in real time. After all, us women are a nosy bunch.

The interactive map displays where in the world items are being selected, and even shows you a thumbnail of their chosen item of fashion.

The idea originated from the Net-a-Porter offices where staff created a real-time stream of purchases for all to see on large plasma screens, with an aim to increase interest in the site’s products and encourage those watching to add items to their wishlists.

Net-a-porter LIVE seems to have taken the next step in merging fashion with social networking. And we like. A lot.