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Even though John Galliano was fired from his eponymous label six weeks after his dismissal from Dior, the brand is still dealing with the after effects of the entire scandal – especially when it comes to their scent sales.
The company has recently reported that fragrance sales have declined since Galliano’s alleged anti-Semitic remarks came to public light in February this year, with many retailers pulling the label’s products off their shelves – particularly in the U.S. and the U.K.
As a result of this, the company have delayed the U.S. launch of Galliano’s latest fragrance, Parlez-Moi d’Amour, which was released in the Middle East and Europe last October – but was scheduled to launch in America this spring.
“We held off launching in the U.S. because of the problems, and are reviewing our strategy for that market,” said Perfume Holding vice president of creation and marketing development, Brigitte Wormser.
As well as the U.S, the brand was strongly affected by Galliano’s outbursts in Israel, Germany and England, but seems to have had little impact in France and Italy, reports The Cut.
Only time will tell if Galliano can save its fall from grace.
3 Comments
GALLIANO IS THE BEST!!!!! ALWAYS LOVED, LOVE AND WILL LOVE JOHN GALLIANO!!!!!
p.s. EVERYONE makes mistakes!!!!!!!!!! and YOU ARE NOTHING UNTIL YOU TALKED ABOUT!!!!
I think all fragrances have declined…I think the economy has a lot to do with it…what would you give up?
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