WATCH: Primark’s high-end AW11 fashion promo

High-end and Primark are two words that wouldn’t normally go hand in hand in the same sentence, but behold the label’s new promo video for its autumn/winter 11 collection – it’s anything but low budget!

Looking more like an extra out of a Prada video montage, Primark has definitely done itself proud in highlighting the brand’s biggest trends for next season.

Accompanied by sweet melodic sounds and clever visual trickery, the video itself sees the budget store flaunting plenty of Parisian chic separates, dalmatian printed fur coats, mustard coloured peter pan collared dresses, and an endless array of chunky platforms in gorgeous autumnal hues, reports LDNfashion.

Which, quite frankly, look strangely similar to the shoes Paul Costelloe used in his AW11 collection at London Fashion Week!

Watch the exclusive video below…

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